Taking a look at the new Google Ad Planner. Seems like a nice vehicle for sourcing new inventory for ad buys and for provding rudimentary campaign management tools. Be interesting to see how it might level CPMs for smaller publishers. Not quite sure it will have the qualitative data we
need for our buys but we have applied to beta test it and will keep you posted.
Wm
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment